Planet Beach

When a person leaves the beach after a sunny day of relaxation and tanning, he or she feels a sense of mental renewal and physical revitalization. This was the idea behind the company’s inception.

In April of1995, CEO Stephen Smith coupled his experience in personal training and gym management with an entrepreneurial drive The salon became a success.  The idea was to curiously marry the tanning business with the day spa business, yet continue to offer services in a private room with machines performing the wellness treatments.  Thereby, Planet Beach® would create the hybrid “Contempo Spa”industry.

The result of the conversion process has been the creation of an uncontested market space. The financial outcome has been spectacular.  In the very first quarter of the conversion, the existing franchise locations that converted to “Contempo Spa” experienced a 47% average same store sales increase from the previous year.  Today, same store sales are reaching new horizons!

For the benefit of our customers and the communities we serve, we will remain dedicated to the continued success of each Planet Beach® franchise.

Our franchise locations will provide superior customer service with an inspiring, alternative atmosphere.

Planet Beach® will deliver premier wellness, relaxation, UV therapy and skin rejuvenation services. At the push of a button, our members will enjoy a private spa experience at the fraction of the cost…and in far less time than a day spa.

VALUES

We believe in five core values that shape everything we do at Planet Beach®, and we strive to follow them every day.

Good PEOPLE who BELIEVE in the system, that work with INTEGRITY and have the FOCUS to accomplish GOALS.